2012 has been a big year thus far for Internet marketing. We have seen Google push Google+ data into the SERPs, localize organic results, penalize websites for having too many ads above the fold, and make a ton of smaller changes to improve search. I try to explain to people all the time that the search engines are a business. Their job is to provide end-users with quality results on the SERPs.
I’ve been following various SEO’s now for a couple of months to stay up to date with what’s going on in the industry. I’ve even mad a couple of SEO friends that live out of state. Online marketing is complex but definitely a concept that can be grasped with hard work and dedication. It take times to build relationships versus just trying to build links. It takes time to do proper keyword research and to make sure that your on-page SEO is up to par. Instead of always looking for a shortcut why not give the search engines what they want. A great resource they can share with their end-users. From the view of a searcher it does get annoying when you are looking for something on Google and get stuck with a horrible search result that have spammed their way to the first page. I personally think that if you are doing the right things on your website like writing good content, building your social media profile, and staying involved in your industry then good rankings will come.
I’ve heard over and over that search, as we know it, is moving towards brands. I’ve always been an advocate of brands and how important branding is for businesses. Hopefully this will help filter out some of the horrible websites that have only ranked in the SERP’s due to keyword loaded domain names.
The Inbound Marketing Title Fight
One of the new terms that has been in the mix lately is Inbound Marketing. This is suppose to be the next term to replace SEO. Inbound Marketing consist of blogs, videos, PR, email, SEO, Social Networks, etc. I don’t understand how the term Inbound Marketing can replace SEO or how SEO can evolve into Inbound Marketing when SEO is a part of Inbound Marketing. I don’t know if the term SEO will ever go away because there will always be some sort of optimization for the search engines. A more appropriate term would be Online marketing or even using Internet marketing to describe the every day duties of the “evolved SEO”. That’s just my opinion though