So cool news, now you can get a notification when you are eligible to add Google Sitelinks to your Google Adwords campaign. How AWESOME IS THAT!! Some Adwords campaigns are eligible to show Google Sitelinks but they don’t have them showing. Sitelinks on your ads can be a great opportunity to improve the performance of your Adwords campaign.
You can see an example of how Sitelinks looks in a search result below:
Ok so what do I need to do?
To see if your site is eligible you need to login your Google Adwords account and click on the opportunities tab. Google will give you a personalized estimate including the cost if you use Sitelinks and the impact on clicks. This information will be based on your last week’s campaign stats.
You can see a screenshot below of how the new Sitelinks tab looks.
From Google:
Here are two tips to keep in mind when you’re setting up ad sitelinks:
- Our systems automatically determine which sitelinks perform best and show them more frequently. So adding more than the minimum number of suggested sitelinks can boost your performance.
- Sitelinks can appear with any of the ads in your campaign. So choose website destinations and sitelink text that make sense across all of your ads.
Conclusion
Google Sitelinks is a great addition to Adwords. It will allow Adwords Accounts that qualify to give a litte more information about their ad and help direct traffic to the content that is most important / relavant.
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Google AdWords' Site Links is quite overlooked when it comes to site promotion.
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